You may be wondering:
But why ? My business is not big enough. My clients cannot use a computer and they are not on the Internet.
Well, you know today it's all about being accessible online and showing people what you can do or offer.
That's the problem.
Your customers and consumers are online trying to find out more about your business.
Businesses that have a web presence outperform those that don't.
Today, even the smallest businesses can benefit from a website.
Today it is more common to see a business that has a website rather than one that does not.
As a result, consumers are generally turned off by businesses that do not have a web presence.
This is one of the main reasons why small businesses need a website.
Because modern consumers seek it out and expect to see one, a website instantly lends credibility to a business.
When people think of a brand, they usually think of a logo.
It is true that a logo is an important part of a company's image.
But a brand is much more than that.
A brand is the identity of a company.
This is what comes and stays alive in the minds of consumers.
A strong story sells and generates more leads.
A website is the most relevant and useful platform to promote your brand.
Businesses can both illustrate and reflect their brand through design, layout and content.
But above all, they can more easily tell their story.
People, in general, love stories.
And consumers are of the same opinion.
When they buy a product or service, in a way, they are part of the brand and its history.
The website is a great opportunity for you and your business to show what you have already done.
Not only what you have done, but also how you or your product has helped other people and businesses solve their problem.
Regardless of your industry, you can showcase your work and show how your product or services can help solve your customers' problems.
Whatever your activity, the first step in your marketing strategy is the creation of your website.
This means that before you have your brochures, business cards and flyers printed, all the information that may be useful to your customers should be available on your website.
Any marketing campaign should first be functional on your website's home page, so that the information in your flyers, videos or brochures can lead them to your website.
Printed materials and videos should be done in a way that motivates your customers to visit your site for more information.
The website should be designed in such a way as to convert these visitors into new customers.
Whatever your business, be it sales, services or products, your website can answer the many questions of your customers.
Answering questions by phone or email takes time.
But your website is usually the first contact with your potential customers.
And if you can answer their questions before they contact your business, you can do them a great service.
The time you save here can now be the time you invest in growing and developing your business.
Your local market will become larger.
You will be in front of potential customers who weren't in contact with you before, regardless of whether you are selling products or services.
If you decide to open an eCommerce store, then your store will be open at any time.
You can sell anytime, anywhere.
90% of consumers say online reviews influence their purchasing decisions.
You can rely on Google, Facebook, and other review sites to host reviews for your brand, but you can kill two birds with one stone on your own website.
Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers or customers.
81% of consumers research online before making a purchase.
If you don't have a website for your business, the chances of appearing on the search engine results page are zero.
But if you have a site, you can optimize it for search engines (SEO), increasing your chances of appearing at the top of Google results and thus gain greater visibility with potential customers.
You can't control what others say about you on social media, but you can influence public perception by creating your own story through your business website.
For example, a blog helps business leaders get their message, mission, and personality to their target audience faster than advertisements or brochures.
Plus, sharing icons that link to Facebook, Twitter, Instagram, and other platforms make it easy to share your content.
You will see that your competition can overtake you and they will if you are not careful.
These days, customers are researching what to buy online.
This is usually the starting point for the purchase decision.
As we saw at the start, the vast majority of buyers will prefer to buy from a business that is on the Internet.
If you are not on the internet, you do not live in today's world and you are falling behind your competition, who are on the internet.
You are giving your potential customers an excuse to buy from your competition.
But it is not enough to have a website if that site is unprofessional.
Indeed, it must have a design that suits your business and reflects your brand.
It must reflect your values.
Your website should be designed to meet the needs of your ideal customer.
It should bring your brand closer to your potential customers.
At Hey Online, we create user-oriented, combining ergonomics and graphic quality and most importantly, which corresponds to you and your brand.
Do not hesitate to contact us for more information.