What is Marketing: everything you need to know about the art of winning and retaining customers

Marketing is the science and art of exploring, creating and delivering value to meet the needs of a profit-generating target audience, according to Philip Kotler. The aim of Marketing is to identify desires and generate value to create relationships with your audience.

Have you ever wondered how some companies manage to attract so many customers? What do they do to stand out in the market? Why do their products sell so much while others get stuck?

The secret to success is certainly marketing.

Those who dominate marketing know everything about the market: how to position themselves, how to win over customers, how to deliver value to their audiences and, of course, how to generate profit and competitiveness with all of this.

However, we are talking about a set of knowledge, it is not just about selling products. It encompasses a range of concepts, strategies, channels and methodologies, which have been constantly changing over the years to adapt to social change.

To dominate the market, then, this science must be mastered. That's why we are now going to talk about everything you need to know from Traditional Advertising to Digital Marketing!