Information about SEO

SEO (Search Engine Optimization) is a set of techniques that aim to position a page in the top results of online search engines such as Google. The main actions that are part of an SEO strategy are: content creation, onpage SEO, authority building and user experience.

What is SEO?

You've certainly heard of Google, right?

So, every time a page is published on the internet, Google (and other search engines) try to index it so that it is found by those who search for it.

But there are thousands of pages being published every day on the internet and that makes for a lot of competition. So how do you get one page ahead of others?

That's where SEO (Search Engine Optimization) comes in. As the translation itself suggests, SEO is an optimization for search engines, that is, a set of techniques that influence search engine algorithms to define the ranking of a page for a certain keyword that was searched.

On this page you can study everything about SEO, from basic to advanced. At the top there is an index to find the desired chapter.

But if you want to read from the beginning, nothing would be fairer than starting with the story.

How Google Works

Have you ever stopped to think about everything that happens between you typing your search and clicking on Google results?

What happens during this period is the secret of the search giant's success. The quality and speed of its ranking made the company the largest search engine in the world, massacring competitors, even with the combined participation.

To give you an idea, the domain is so big that in the United States there is the verb to google, which is used in phrases like “He googled you” (he Googled you).

Below is a better understanding of the work behind the most accessed results pages in the world.

Tracking, indexing and displaying results

These are the top 3 research feedback processes.

Crawling is the process in which Google's robots (called Googlebot) identify pages to submit to the search engine's index. To do this, robots use algorithms to define the prioritization and frequency of page indexing.

The process starts with the URLs generated from previous crawling processes and enriched with sitemaps. As you visit pages, Googlebot identifies existing links and also includes them in the tracking list. New sites, changes and deletions are detected and updated during the process.

Next comes indexing, in which Googlebot processes each of the crawled pages to include them in its index. Here, information such as page content, publication date, publication region, title, description and structured data are indexed.

Thus, when a query occurs, a search for matching pages is performed in Google's index, displaying the most relevant results. And it's not a relevancy based on guesses: it's determined by over 200 ranking factors.

In the search process there is also the Google autocompletion and the classic “Did you say…”, designed to save time, correct errors and aid in the search.

On-site SEO (or technical SEO)

Many professionals unify these techniques in on-page SEO because they are improvements within the environment. However, we believe that on-site SEO, also known as technical SEO, is a separate category, which does not involve so much content production, but rather programming features, performance and usability of the site.

As Google updates increasingly pay attention to content quality, these techniques are often overlooked by professionals. But it is important to remember that factors such as UX (user experience or user experience), loading speed and security are also on the rise and need your attention.

Check out the main points of attention when it comes to on-site SEO.

How does Google choose which pages appear first?

Google best positions pages that have solid, relevant and original content, that have greater reputation and authority, and that meet key ranking factors such as: security, speed, and mobile friendly (among others).