Waze ads are location-based ads that appear on the Waze app as users navigate their way to their destinations. These ads are designed to target users based on their location and driving behavior, making them highly relevant and effective. There are three types of Waze ads that businesses can use:
Branded Pins: Branded pins are custom icons that appear on the Waze map, marking the location of a business. These pins are designed to stand out from other pins on the map, making it easier for users to find and navigate to the business.
Promoted Search: Promoted search ads appear at the top of the search results when users search for a specific business or category on Waze. These ads are highly targeted, making them more likely to convert users into customers.
Zero-Speed Takeover: Zero-speed takeover ads are full-screen ads that appear when users come to a complete stop while driving. These ads are designed to be engaging and attention-grabbing, making them a great way to get users to interact with your brand.
Reach a highly engaged audience: Waze has over 140 million active users worldwide, and these users are highly engaged with the app. According to Waze, users spend an average of 11 hours per month on the app, making it a great way to reach potential customers while they are on the go.
Target users based on location: Waze ads are location-based, which means that businesses can target users who are in close proximity to their stores. This makes it easier to reach potential customers who are more likely to visit the business.
Increase brand visibility: Waze ads are designed to be eye-catching and engaging, making them a great way to increase brand visibility. By using branded pins and zero-speed takeovers, businesses can make sure that their brand stands out and gets noticed.
Drive more traffic to your store: By targeting users who are in close proximity to your store, businesses can drive more traffic to their stores. This can lead to more foot traffic and ultimately, more sales.