Instagram advertising: Building a campaign with ease.

Instagram ads

Posts and stories that companies pay for, promote to users Instagram feeds, theses posts and stories appear like the regular posts but are labelled “Sponsored” theses can also include a call-to-action button that promote sales and/or conversations.

How much do Instagram ads cost?

There are many things that impact the cost of ads, such as

Targeting
Ad replacement
Ad format
Time of year

So ultimately the is no accurate answer. Rather approach the cost of it by saying ‘how much do I want to spend ?’.

Types of Instagram ads

Numerous ad formats are offered by Instagram as seen below, and each one works for specific business goals and has different call-to-action options available.

Stories ads
Photo ads
Video ads
Instagram Shopping ads

Stories ads

To make the ads into a more personal experience brands make use of Instagram’s filters, video effects, and text to create a more visually exciting ad. Below are certain objectives and their call-to-action buttons

Supported objectives

App installs
Brand awareness
Conversions
Lead generation
Messages
Reach

Call-to-action buttons

Apply now
Book now
Contact us
Download

Photo ads

Photo ads allow companies to stage products and services through visually exciting images. Below are certain objectives with call-to-action buttons.

Supported objectives

Brand awareness
Catalog sales
Conversions
Engagement
Lead generation

Call-to-action buttons

Apply now
Book now
 Check availability
Contact us
Donate
Get directions

Video ads

These types of ads on Instagram can be up to one minute long and give a chance to to give users a closer look at the brand being advertised, objectives and call-to-action buttons here would be

Supported objectives

App installs
Brand awareness
Conversions
Engagement
Lead generation
Messages
Reach

Call-to-action buttons

Apply now
Book now
Listen now
Order now
Request time
See menu
Send message
Shop now

Why you need to use Instagram

Instagram ads offers an opportunity to create well-rounded campaigns for businesses.